2016-2017 Samford University Catalog 
    
    May 09, 2024  
HELP
2016-2017 Samford University Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MARK 414 - Marketing Research (3)

Practical, hands-on approach to marketing research. Emphasis on gaining a fundamental understanding of both qualitative and quantitative research, including the application of different research techniques and methods of analysis. Students apply knowledge gained through various exercises, cases, and group-based research projects. Prereq: MARK 311 . Offered: Fall.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Academic Calendars and Critical Deadlines
  About Samford University
  Admission Procedures and Policies
  Programs of Study
  Academic Policies and Regulations
  Financial Information
  Tuition & Fees - Undergraduate
  Tuition & Fees - Graduate
  Financial Assistance
  University-Wide Academic Opportunities
  Campus Life, Campus Facilities, Campus Services
  Howard College of Arts and Sciences
  School of the Arts
  Brock School of Business
  Beeson School of Divinity
  Orlean Bullard Beeson School of Education
  College of Health Sciences
  School of Health Professions
  Ida V. Moffett School of Nursing
  McWhorter School of Pharmacy
  School of Public Health
  Cumberland School of Law
  Other Academic Programs/General University
  Boards, Administration, and Faculty
  Campus Directory
  Campus Map
  Course Descriptions
  My Portfolio