2016-2017 Samford University Catalog 
    
    May 10, 2024  
2016-2017 Samford University Catalog [ARCHIVED CATALOG]

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MARK 301 - Sports Marketing (3)


Introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. The course examines sports marketing theory and practice. No prereq. Offered: Fall and Summer.



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