MARK 431 - Advanced Theory and Practice in Sports Marketing (3)

In-depth study of advanced marketing issues pertaining to sports products and services. Includes the affinity transfer model, the antecedents and consequences of fan identification, development of long-term customer relationships, sports retailing, sports cape management, social media in sports, effective sponsor-linked marketing, and financial analysis. The course integrates relationship marketing, statistics, and informational technology. Learning tools include case study, role playing, and interaction with executives in professional sports. Prereqs: MARK 301 and MARK 311, and admission into the sports marketing concentration. Offered: Spring.