2017-2018 Samford University Catalog 
    
    Apr 28, 2024  
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2017-2018 Samford University Catalog [ARCHIVED CATALOG]

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JMC 402 - Applied Communication Research (4)

Introduction to current mass media research techniques as practiced in the print, broadcast, advertising, and public relations industries. Includes survey research, focus group research, interviewing, and simple experimental techniques as well as basic principles of data collection, analysis, interpretation, and reporting. Research project required. Prereq: Senior standing. Offered: Fall.


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